The Next Frontier: Audio

Who would have guessed five years ago that I would be telling you audio is about to be the hotness in 2018? Well I believe it’s true. All of the big names in tech are pouring R&D funds into audio. Podcasts, advertising, useful apps/skills, hardware etc… Why is this happening in an age of virtual & augmented reality? Why are we devolving back into audio? The answer is, Time.

We live in an age where the average person consumes 9 hours of content per day. Add to this an 8–10 hour work day, and 6-8 hours for sleep and you have a full day. People are essentially out of time, but they want to continue to consume contnet.

One way of achieving this is by listening to audio while performing some other task (commuting, exercising). Though it has been proven that humans are terrible at multi tasking, people still feel the need to consume copious amounts of content.

I envision the average person waking up in the morning to the sound of Amazon Alexa, Google Home, or the recently announced Apple HomePod. Then rolling out of bed while continuing to listen to their favorite motivational speaker’s podcast. As I see it, the first 30 minutes of the day will be filled with audio content. The TV will still rule the evening, but Audio will rule the morning. With this comes the ability to order a new tube of toothpaste through the audio device. Imagine running out of toiletries and instead of logging into Amazon you can simply say “Alexa, i’m out of shampoo, this time order something with mint.” Boom, it’s done. You just saved 10 minutes.

This is happening right now. Those businesses and marketers that decide to capitalize on this trend and create audio content are going to win. Audio content and audio advertising are going to be making huge gains in 2018. If you want to learn more about this be sure to follow us on social media.

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